About

Normal Moments is a non profit organization, who helps proving supportive services for families with critically ill or medically-complex children with meals and meal delivery for extended hospital stays, volunteers who provide support with household tasks, as well as seasonal programs and events.organization offers a wide variety of help to families, including meals and meal delivery to families during extended hospital stays. It also provides volunteer support with household chores, and seasonal programs. Normal Moments is run entirely by volunteers. Unlike any other organization, Normal Moments offers small, truly helpful gestures. With this project, we have redesigned normal moments' website in an effort to help them resolve their issues.

Research

We executed our research in three parts :

• Analyzing content : Analyzing the organization's previous websites from the year 2015
• Conducted a surveys and interviews about volunteer preferences with volunteers and families
• Conducted interviews with Stakeholders

Research Findings

Our Research findings uncovered three major problems :

1. Website Issues

2. Schedule Conflicts

3. Personal Preferences

Survey Analysis & Research Finding

Insights uncovered during the research phase

Our research uncovered following insights :

1. Normal Moments' website does not accurately reflect its value and uniqueness
2. Flexible time commitments may help increase volunteer participation.
3. Delegating administrative responsibilities may create a better, more responsive organization
4. Calling a volunteer a "David" causes confusion and gender/exclusion issues.
5. Hearing families' stories has the biggest impact on volunteers and donors.

Recommended Actions

Personas

Site Map and Information Architecture Testing (IA) :

Using treejack, we tested the new navigation structure with our proposed sitemap. Based on our analysis of results, we found the following:

90% Success

Among the 10 participants, 9 found the volunteer page successfully.

70% Success

Among the 10 participants, 7 found the services page successfully.

Design System:

Usability Testing :

Prototype Testing

We asked our particapants following question and asked them to navigate through the website to test our prototype :
You need someone to clean your house so that you can spend time with your sick child. How would you request help from Normal Moments?

Success Metrices :

We asked our particapants following question and asked them to navigate through the website to test our prototype :
You need someone to clean your house so that you can spend time with your sick child. How would you request help from Normal Moments?

Usability Breakdown :

Average time spent by participants on one single screen was 15.2 seconds and 13% was mission's average misclick rate

More detailed analysis of Usability Testing : https://docs.google.com/document/d/1OVCwGpG-Uus2XzuxsOa3-Ucb_FaPm4bSTaHQHBzBa-I/edit?usp=sharing

Logo Redesign:

More clearly conveys the meaning of the Chinese character - Hope. Using teal color on letter M to emphasize the Normal Moments' value - creating precious moments for families.

High Fidelity Prototypes :

Retrospective :

• Design decisions are nothing without research. Understanding the end user and their needs is non-negotiable.
• It is important to be realistic about what is possible given team strengths, weaknesses, and project timeline.
• Frequent communication is of utmost importance during the development phase of a project.
• Things change. Teams must be willing to pivot.