My Role

I worked on this project as a UX researcher.

Duration

12 week sprint ; six weeks - User Research, three weeks - Data Analysis, three weeks - Design Implications

Contributions

User Research, User Interviews & Surveys, Comparative & Data Analysis, User Personas, Journey Maps

Tools used

Miro Whiteboard, Atlas.ti, Qualitrics, Optimal workshop, Figma, Google Docs and Spreadsheets & Zoom

INTRODUCTION

"Receipts," are something we don't think about much, yet it's something we as users deal with daily. Many of us have difficulty keeping track of both digital and traditional receipts. 80% of the U.S. population receives one to three receipts a day, 11% of which immediately get thrown away. With America’s retailers generating approximately 228.7 million pounds of receipt paper per year, this translates to 22.87 million pounds of paper that instantly becomes trash.

This research project seeks to understand :

During the discovery phase, I planned to conduct observations, interviews, and surveys to identify and understand user pain points. Each phase is divided into three sub-processes. Recruiting participants, collecting data, and analyzing the data.

For the exploration phase, I conducted a literature review to learn more about how people manage their receipts. We also conducted a competitive analysis so we don't follow in the footsteps of our competitors.


COMPETITIVE ANALYSIS

EXPENSIFY

Expensify is a recommended receipt scanning and management app for its ability to quickly extract important information from pictures of receipts. App stands out from others as it saves time while still maintaining the functionality of storing receipts.

SMART RECEIPTS

Smart Receipts is an app that simplifies capturing and managing receipts, effectively turning your smartphone into a pocket scanner. It saves time when creating expense reports and helps log more business travel mileage.

RECEIPTS BY WAVE

The Receipts by Wave for Business is a user-friendly app that synchronizes with your free Wave account to store all your receipts online. This allows you to access your vital travel records from the web in case you lose your phone.

RESEARCH QUESTIONS

HYPOTHESIS

DESIGN PROCESS

OBSERVATIONS

To commence my research, I conducted contextual interviews and made observations to gain insight into the ways in which individuals manage and keep track of their receipts.

After analyzing my observations, I identified recurring patterns and organized my findings into visual representations such as flowcharts and thematic diagrams.

Themes :

INTERVIEWS & SURVEYS

Using inclusion-exclusion criteria, I carried out 3 interviews with the people handling their receipts to better understand the problems they face. In total, our team conducted more than 8 interviews. Afterwards, we surveyed the people and received more than 50 responses.

ANALYZING THE DATA

During each observation session, we took general field notes with a pen and paper and analyzed the data using the Contextual Analysis Framework. Later, we grouped similar notes and uncovered common themes

Furthermore, I transferred the draft to Miro and created our Affinity Map. I developed a flow chart structure of the common processes we observed during our observations after agreeing on emergent patterns amongst user behaviors.

KEY INSIGHTS FROM USER RESEARCH

We conducted 8 in-person interviews in total in order to empathize with users and understand their motivations and challenges. In response to conducting interviews, we wanted to know how people collect receipts and in what form they do so. I then drafted a survey that we posted on the CDM Participant Pool so that we could get a broad understanding from the community.

Our primary target audience was people who collect and store receipts in any form. We conducted observational interviews from both sellers' and consumers' perspectives. As a result of our interviews, we determined that consumers were easily accessible, so we decided to continue with our surveys and interviews. We targeted people aged 18-50.

The interviews and survey findings revealed the following key insights about people's preferences, methods for handling and storing receipts, and applications that they use to manage their receipts.

Insight #1

Tracking paper receipts manually can be difficult due to faded information and time-consuming.

Insight #2

The people we interviewed mentioned that they collect receipts in physical form or both (email and print) and save them digitally. In some cases, they delete the mail, which is problematic.

Insight #3

Participants need a secure way to digitize their receipts and expenses to ensure accurate financial transactions.

Insight #4

Many participants expressed interest in switching to digital platforms but lack knowledge of which apps would be best for their needs. They also agreed that paper receipts should be replaced with secure electronic methods for storing and organizing receipts.

PERSONAS

We designed two personas that represent how users might use digital ways of storing receipts to help us understand the goals and frustrations they would experience when making decisions about receipt management.

JOURNEY MAP

To understand the emotional perspective of the users, I designed these journey maps to understand the needs and emotions of users at each individual interactions.

DESIGN IMPLICATIONS

The results of our observations, interviews, and surveys helped to shape the design of a technology-based solution that helps users track and store their digital receipts digitally. Following are the design implications of the themes we identified:

LIMITATIONS & FUTURE WORK

Future work:
In my quest, I aim to find a practical and viable alternative to paper receipts by offering a comprehensive digital receipt system that ensures better receipt management and better management of transactions. We would also aim to gather matching sample sizes to compare in future studies,